Optimising Processes

Grow Sales: Remove Obstacles and Delays in the process

What is one of the biggest reasons for losing leads or failing to clinch a sale?  Obstacles and delays Every time your customer has to work a bit harder to progress through the sales funnel, you increase the chance that they walk away. Have you considered how easy your customer journey is from enquiry through

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September 29, 2020

Grow Sales: Following Up with Leads

We love a statistic but this one makes you stop and think… For every $92 spent on generating leads, only $1 is spent converting it (HostingFacts.com) There are two ways you might generate leads. Firstly, paying to generate them. This could be Pay per Click adverts on Google, social media adverts or lead generation sites.

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September 22, 2020

Grow Sales: Using Reviews to Grow Your Sales

When you last bought an important product like a fridge or camera, how important were the reviews to you? Did you buy the product with lots of positive reviews or the one with none? We all want the social confirmation that something is safe to go ahead with. Help your customer trust you’ll provide value

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September 15, 2020

Grow Sales: Using Data to Grow Your Sales

In order to grow your sales and generate the best return on investment (ROI) you need to be able to review all the data around your sales processes. Do you know where each of your leads comes from and how many leads convert from each of those lead sources? Do you know how long your

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September 8, 2020

Grow Sales: Lead Management & Response Times

We’ve talked previously about the sales funnel. You add as many people at the top of the funnel as possible. At each stage of the sales process you have a conversion rate where some prospects move forward and some move away. Eventually some convert into sales.  You will never convert 100% of your leads. Your

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September 1, 2020

Grow Sales: Web Design & Search Engine Optimisation (SEO)

Your website can be a valuable source of leads if set up correctly. There are two ways to optimise your website.  This results in: Which method should you start with? Web design and structure updates can have an immediate impact on your conversion rates. If your web traffic is more engaged with your website and

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August 25, 2020

Grow Sales: Introducers and Referrers

The benefit of referrals Customers that are introduced to you are very valuable leads. An introduction is a form of endorsement of your service. Therefore, being recommended by someone shows that you have provided a good service on a consistent basis. Not only does this mean you can be provided with a long-term source of

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August 18, 2020

Grow Sales: Lead Generation Sites

We have previously mentioned that there are two ways to grow your sales: In this article we are going to look at how you can use lead generation to do both of these. Naturally it will focus more on adding more leads to your sales funnel but fear not. We will look at the tips

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August 11, 2020

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