Good customer service is the lifeblood of any business, but providing great customer service can be a challenge—especially if you’re trying to do it all yourself or if your team is flat out. If you’re like most business owners, you know that customer reviews are important. After all, potential customers are more likely to do business with a company that has positive reviews than one that doesn’t. But what you may not realise is that automation can actually help you get better customer reviews.
Automation Can Lead to a More Personal Service
One of the biggest advantages of automation is that it can free up your time so that you can provide a more personal service. When you’re not bogged down with administrative tasks, you can spend more time engaging with customers and getting to know what they are concerned about. And as any good salesperson will tell you, the better you can understand your customer needs, the better the chance of showing the value you can offer and making a sale.
In fact, research has shown that customers are willing to spend more with businesses that provide a personalised experience. So, if you’re looking for ways to increase customer satisfaction and revenues, providing a more personal service is a great place to start. And automation can help you get there by giving you time back to spend with customers instead of paperwork.
Automation Helps You Stay on Track with Every Customer
Another benefit of automation is that it helps you keep track of every customer interaction – from the initial contact all the way through to post-purchase follow-ups. This is important because it allows you to provide a consistent experience for every customer, no matter how busy you are. Customers appreciate knowing that they’re being taken care of, and automating more simple customer interactions will help ensure that they always feel valued and important. For example, you can automate an email to let your customers know their appointment is booked. The customer is happy they’ve been updated, in a timely manner every time. No more forgetting to send out an update or being slow to reply to important customer queries because you’re distracted sending out basic job updates.
Additionally, keeping track of every interaction will allow you to spot any potential problems before they turn into full-blown complaints. By nipping issues in the bud, you can prevent negative reviews from ever happening in the first place. And that’s good for both your customers and your bottom line.
Automation Helps You Provide a Consistent Experience
Additionally, automation can help ensure that you’re providing a consistent experience to all of your customers. No matter how busy you are, automation can help make sure that each customer feels valued and appreciated. And when customers feel valued and appreciated, they’re more likely to leave positive reviews.
Automation Supports You In Meeting Customer Expectations
Automating the flow of data between systems you use helps you to ensure that your customer requests are visible where and when you need them. They aren’t lost in an email when you’re inspecting a property or writing a report. Meaning the final report you send out covers everything your customer asked about and doesn’t result in frustrations having to contact you to clarify key worries.
Automation can be a powerful tool for any business, but it’s especially helpful when it comes to providing great customer service. If you’re struggling to keep up with customer demands, automation can help by freeing up your time and keeping track of every customer interaction. In short, automating some of your customer-related tasks can lead to better reviews—and a healthier bottom line.